12/4/2023 0 Comments Barbie doll car with back seatsShe would go on to become one of the most iconic playthings in history.īarbie was the brainchild of Ruth Handler, co-founder (with her husband Elliot) of the toy company Mattel, Inc. The leggy, 11-inch plastic figure-full name: Barbara Millicent Roberts-was the first mass-produced toy doll in the U.S. In March 1959, a doll named "Barbie" launched onto the American toy market, sporting a black-and-white striped bathing suit, pouty red lips and a sassy blonde pony tail.
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